In 2014 I co-founded The Magic Elephant, a content marketing agency and blogging studio working with creative food businesses and lifestyle brands.

Portfolio was a magazine produced in-house, published by The Magic Elephant, which acted as an actual portfolio. We worked and collaborated with a variety of food brands, restaurants and cafes, created ‘Collectables’ posts for which we reviewed different products, and interviewed lots of founders and industry professionals.

Some of the brands we worked with and photographed include Sandows London (cold brew coffee), Ozone Coffee Roasters, Propercorn, Dona Chai New York, Karma Cans, Pip & Nut, The Organic Protein Company, Doisy & Dam, Alan Yau’s HR Manager Diana Peeva (Babaji Pide Salonu, The Duck & Rice and Park Chinois), Lemon Aid, Jealous Sweets, Nix & Kix, The London Food Startup School, and The Pickle House.