Professional Lifestyle + Portrait Photographer



Whether you’re actively using social media or not - you’ve got a visual brand and people are seeing it. If you’re not currently investing your time in creating content and curating a serious brand online, you’re likely letting hundreds of opportunities pass you by.

It’s time to take your online presence seriously, establish yourself as an expert, and grow your audience.

I help you do so by providing the services and content you need to take your offline and online presence to the next level. 

Let’s take the stress out of having to think about curating your feed. Let’s save time getting the right content. Let’s stop worrying about how to best show that you’re professional, yet relatable. Instead, let’s create content that you actually love and can’t wait to share - knowing that what you’re doing is attracting exactly the right kind of people.


Personal Branding

I loved my photoshoot with Helena! I wasn't sure what it would be like and was a bit worried it'd be awkward, but it wasn't at all. Helena made me feel so comfortable and it was just a really fun experience. I couldn't be happier with how the photos came out, they were all beautiful. Helena is a very talented photographer and they were edited perfectly. Would definitely recommend her. If you're thinking about it - just do it! :)

Rachel / Graphic Designer


The Details

Who am I for?

I work with local food, health and wellness businesses and entrepreneurs who are ready to…

  • take their online presence to the next level 

  • realise the importance of creating genuine connections with their audience

  • Want to get more people through the door

  • Make people pick up their product off the shelf or click the buy button

  • Earn the kind of social media recognition their brand really deserves

… and brands that are sick of being as “unique” as everyone else.

Most importantly, I work with businesses I am truly passionate about and that I make me want to tell all my friends.

It all starts with getting to know each other, meeting you where you’re at, and crafting a plan to take your brand to the next level. I create engaging content which grows and nurtures online and offline communities. My philosophy is rooted in providing a personal touch and creating custom made stories. I care about capturing authentic, candid moments that show what your business is really about or who you are as a person. That’s what your audience connects with, and it’s what attracts your people - the right people for your brand.

I really take the time to understand you and your business. This will show in the photos and it’s why I don’t believe in working with just about anyone - there are plenty of photographers out there who can take a pretty picture. I only work with people that are a good fit, so that I can provide the best service for those who are.

If you have a personal brand, I make sure you’ll feel confident in front of the camera, as well as when it comes to sharing your photos. I want you to love the photos so much you’ll feel like shouting it from the rooftops. 

Love is a big word for me. My work builds brands people fall and stay in love with. I believe in making sure that you’ll not only find profit but also happiness and fulfilment in your work.

Keep reading for the process


Step 1: Strategy Session

Before taking on new clients, I always jump on a call with you to find out more about you, get to know you, and understand your current situation and needs. This first step is one of the most important ones, as it allows you to ask any questions you might have. It also gives me the opportunity to make sure we’re the right fit. Either way, it’s called a Strategy Session for a reason - I want you to get value out of the call no matter what, and walk away knowing exactly what next steps to take.

STEP 2: Discover

If we are a good fit, I’ll send you a questionnaire, strategy board and a guide to dive deeper into your business and prepare for the shoot. That way we can make sure you get the most out of our time together. You’ll feel at ease knowing you’re not just getting some pretty photos, but ones that convert, help drive traffic, build and grow your audience, and open up opportunities.


Step 3: Shoot Day

It’s time to take the photos. Before we start to shoot, I always make sure we have time for coffee and a chat - this helps you relax, and feel comfortable and natural in front of the camera. Depending on your brand and your needs, we’ll either shoot outdoors, at the choice of your location (e.g. your studio, home, etc.), or a combination of those. I customise all my shoots because I understand that you’re unique, just as your brand and story is.

Step 4: Finalise

After the shoot I’ll send you a collection of all the best images for you to choose your favourites from. I’ll then fully edit your selection for you and send you high resolution files within 21 days after the shoot.


Consulting + Personal Branding

I already knew that it was going to be a really high quality of work, and it was better than what I had even imagined. You captured who I am as a person and my personality so well. The photos make me feel really proud of myself and my body, which has always been a bit of a thing for me. They also make me feel confident as a yoga teacher. Now I look a lot more professional, and it makes me come across as very approachable. People can get to know me through my photos, that’s key as a yoga teacher. You just captured the essence of me really really well.

Nic / Yoga Teacher


Any Questions?

I’m shy and usually awkward in front of the camera. I get nervous having my photos taken…

All I can say is this: DO NOT WORRY. I always make sure you’ll feel comfortable and confident in front of the camera. You won’t even notice it’s there. My background in documentary photography has allowed me to work in a way that you won’t even feel like I’m taking your photos.

I’ve worked with some initially very shy people before and I’m telling you they all got out of their shell. Not only were they ok with having their photos taken, but they actually ENJOYED it. If right now you’re thinking “no one’s as camera shy and awkward as me”, well… trust me, you’re not the most awkward person there is. ;)

I can assure you that you’ll feel great and relaxed. Part of the reason my process is designed the way it is, is to give you confidence and help you feel at ease. We first get to know each other over the phone, and then always have coffee/tea and a chat in person before we even jump into taking photos. Rest assured you’ll have fun, and finally end up with photos you’ll love and feel confident sharing.

How much do you charge? What are your packages?

Not sharing my prices or packages online was a conscious decision.

  • I believe that “price shopping” leads to bad relationships. That’s not what I want (and I’m sure it’s not what you want either). I care about you and getting you results, no matter the money involved. I don’t want you to book something based on price that may or may not be right for you.

  • Another reason for not having any fixed prices on my website is because each business is different, and your brand is just as unique as the stories you have to tell. I have to make sure to tailor my services to your needs.

So, schedule a free strategy call with me. This gives you the option to keep an open mind and find out more about how I can help you best. It also allows me to really take the time to understand you and your situation, and craft a unique package. It allows me to be flexible - I don’t just offer cookie-cutter solutions to anyone who wants photos or followers. I only work with people that are the right fit, so that I can provide the best service for those who are and that I decide to take on.

I Only need photos in a few months and am not quite ready yet.

I totally get that. We often think timing is not right, especially when running a business (I’ve been there!). Half the time I believe we’re playing it safe - not “ready” to take the plunge, not ready to step a little outside of our comfort zone in order to grow. And deep down we know it.

Let me ask you this: When are you ready to make the changes and see the results you’ve been dreaming of for so long? Are you ok with opportunities passing you by right now because your branding isn’t on point and people can’t see you for who you are? Are you “ready” to leave money on the table because your people either don’t know you yet, or because people don’t know how you can help them?

I would love for you to answer those questions. Then come back here and know that I get it. I usually book clients two months in advance. Sometimes we can make last-minute bookings happen, but it’s always a good idea to schedule a call with me ahead of time and find out how we can work together. Booking when you’re “not quite ready yet” also gives you the time and freedom to properly prepare for our time together and make sure you get the most out of it.


I offer two services that go hand in hand - content marketing services and creative brand photography.
Depending on your needs, we will take a good hard look at what you’ve been doing on social media and your blog so far, how you’re being perceived, and what has to change (and how to do that!).

Once we’ve got a clear idea of the road ahead, we set a time for the photo shoot to create the images that will expand your audience, help you be seen as professional and relatable, and thus connect with your community. We will capture content that grows your brand, drives traffic, gets people talking and spreading the word for you. 

I understand that you’re busy and you’ve got a business to run - so let’s not waste time. I love being efficient, and know that social media can be a time sucker. That’s why I usually work with brands and people on a recurring basis to create regular, consistent on-brand content. Once we’ve figured out your strategy (we only need to do that once), we set a time to create photos every quarter. I will send you at least 60 images, so you’ll always have a library full of content ready to go. Schedule ahead, and you’re set. No more time wasting or worrying about what to post.
Working together on a recurring basis also makes sure your content stays on-brand and consistent in style, which plays a huge part in crafting an effective brand strategy.

I just don’t quite know yet…

If you’re still unsure and for whatever reason not ready to book a strategy session, BUT you’re still here and curious, I’ve got just the right option: Head on over to the blog for clarity. I’ve created posts that will help you gain a better understanding of what you might need, what I do and how I can serve you, and give you tips to kickstart your online brand transformation on your own.

Photo of me by the wonderful  Katy Roubin

Photo of me by the wonderful Katy Roubin

Hey! I’m Helena.

I’m a professional portrait, food and lifestyle photographer with a background in documentary photography.

I've been working as a photographer around the world for over 7 years, shooting across food, travel, lifestyle, portrait, interiors, and documentary, as well as teaching workshops, blogging, and publishing digital magazines.

I understand the nature of entrepreneurship, and the importance of branding and content creation to grow a profitable and sustainable business.

I love sharing my gifts through visual communication and branding, and using photography as a tool to connect with people. I always aim for authentic, genuine and natural moments, and avoid anything that looks too fake or posed. I believe the best images communicate a story and show what you’re all about. They make you look like an expert in your field, and help you be seen as relatable and personable.

The people I work best with are open-minded and know how to have fun. They don’t take themselves or life too seriously. They are positive thinkers, action takers, ground-breakers, high achievers. They are ready to grow and have a story to tell.

Other fun facts about me:

I'm a Pinterest influencer with an audience of over 700,000 followers.
I’m passionate about good food and nutrition, natural and mindful living, fitness and holistic health, and sustainability.
I train Muay Thai and Brazilian Jiu-Jitsu, and probably spend a little too much time at the gym.

Now that you know a bit about me, how I work and what I offer, you can schedule a free strategy session to clear up any questions you might still have, tell me more about your photography needs, and find out if we’re a good fit.


Personal Branding

As a particularly shy person I found the shoot to be new and exciting. Helena was very sweet and welcoming! Even though I felt very awkward and a bit scared at first, things got better by the minute because she really knew how to handle my shyness :) Helena made the entire experience very enjoyable. She was incredibly warm and welcoming and made me very comfortable in front of the camera. The photos are just so good. I can’t recommend this enough and will do another shoot soon!

Natashia / Nutritionist


Helena gave me instant clarity on what kind of content I should produce to better serve future clients. She created an open and fun space to learn and I feel like I have a road map to follow that will grow my business. Put simply - Awesome!

Caesar / Personal Coach

Consulting + Brand Shoot

Helena creates magic. While many believe that marketing your business through SEO, screaming at the masses on social media, and paying for ads is the way to go, Helena takes a different approach through storytelling, which after all is at the heart of all marketing. It tells us the ‘why’ behind the brand: Why did I found this company? Why does this company exist? & Why should people care? Helena explores all these questions in fantastic ways that makes her clients stand out from a crowd of businesses that only tell us what they do.

James / Creative Strategist


Brand Shoot

Highly recommended! Helena’s wonderful! She knows what she’s doing and the photos are amazing. We all loved it! It was such an experience and when I look at the photos I can remember that moment when we laughed or said something. We love to take photos but are not very good at posed shoots or often look terrible in candid photos but Helena far exceeded our expectations! We had wonderful nice non-posed shots and amazing candid moments. Thank you very much.

Eileen / Restaurant Owner


Get in touch and book your free Strategy Session

Before taking on new clients, I always jump on a call with you to find out more about you, get to know you, and understand your current situation and needs. This first step is one of the most important ones, as it allows you to ask any questions you might have. It also gives me the opportunity to make sure we’re the right fit.