Behind the Scenes: My photography process
We so often only share our end results on social media, the outcomes we’ve succeeded in and the goals we wanted to achieve. I would love to change that and share some real stuff, the behind the scenes, the process (while it’s dirty and messy and not perfect).
As this is my first post on this blog, let me start by sharing the behind-the-scenes side of my business and photography process.
While redesiging my website a few weeks ago, I really started to think about my process. I wanted to be clear about how I work with clients, so they can feel secure and confident in working with me, knowing exactly what’s going to happen.
I always feel more at ease when I know what’s going on and what I can expect, so I’m sure others feel the same way.
The first step in this process is of course getting a client. That either happens by someone reaching out to me, mostly through word-of-mouth recommendations or a connection I have made at some point in the past, or by me reaching out directly to future clients.
Once we’re in contact, I set up a quick 15 mins phone call to talk through what it is they need and to share more details about how I work. It also helps me to see if we’re a good fit and should work together.
Assuming that’s the case I’ll talk them through my packages and price options, and we usually decide together what’s the best option for them based on their situation.
Once that’s settled, I will send over an invoice, contract, and questionnaire.
Going through the questionnaire is a really helpful part of my process, as it allows me to learn more about the client, their brand, what makes them unique, and therefore helps me to design the shoot and capture images that represent who they are. I can really hone in on what makes them special, and that ultimately shows their brand in the best and most accurate way.
Depending on the client and the shoot, we will also work on a Pinterest board together - a mood board to dive even deeper into the aesthetics, vibe and settings/environment we’re going for.
By this point we would have also set a date for the shoot. So when the time comes around, we’re meeting up at a coffee shop for tea or coffee and a good old chat. This is one of my favourite parts of the whole process. It gives us a chance to connect in person, get to really know each other (while having great coffee of course), and it’s another (and the best) opportunity for me to help the client feel at ease and relaxed. So that by the time we start shooting, they’re comfortable around me and can enjoy the process instead of stressing out about being in front of the camera.
We want to capture their true personality after all.
A few days after the shoot I will usually send the client a gallery of the best unedited photos for them to choose their favourites from. I never used to do this and would go through the whole set of photos myself, choosing the ones I thought were best. After a while I realised that it was waaay too overwhelming for me (I always shoot a few too many images, just to make sure) to pick the best ones out of a set of 5 that all look more or less the same to me. I figured the client knows best how they like their face, their angles, and all those other details.
This step also gives the client a real, raw, authentic look into my process and see the images develop as we go. They don’t just come out of the camera looking all pretty and picture perfect - editing is an important part of the process.
On to the last part - they have picked their favourite photos, which I’ll then go on to edit. I save them as high and web resolution files in two separate folders, and upload the zip files for my client.
I’ll send a personal email with the photos, and hope that they love their images (of course). Most of the time I’ll also ask for a testimonial, if their reply itself doesn’t quite work as a testimonial (a lot of the time a genuine, excited email response naturally works well and is all that’s needed).
I hope this behind the scenes look gives you a better idea of how I work. If you’re a photographer, I hope it provides you with a genuine insight and perhaps some ideas you can adopt in your own business.
And if you’re that potential (imaginary) client I talked about in the post and want to turn those imaginary photos into real ones, schedule a call with me, so we can get to know each other.
Want free photos?
You can get them right here.